Beyond Beauty: Suvi Pitkänen’s Rise as a DJ & Creator

Can you tell us a bit about yourself? When and how did you get into modeling?

I’m Suvi, a DJ and music producer from Finland. I primarily work as a DJ, content creator, and model. In my home country, I’m also known from various TV shows and magazine features.

I started modeling at the age of 16 and became a DJ when I was 20. When I was younger, I also competed in several beauty pageants. I’m a trained cosmetologist and have worked in the beauty industry for many years.

Most importantly, I’m a mother of two girls—my greatest achievement.

Who have been your biggest mentors in this industry, and what is the best advice they have ever given you?

I’m a bit different in that I’ve never had one single idol. It has always depended on the situation.

In fact, my biggest inspirations come from the music industry—strong women who excel in a male-dominated field. It’s not always easy. You’re not always taken seriously, and your skills are often questioned—almost as if a beautiful woman couldn’t also be talented.

One example of someone I’ve looked up to for years is Deborah De Luca, an Italian DJ.

What are the parts of your job that you don’t like or find challenging?

I hate not being taken seriously or having my skills and expertise questioned.

What does beauty mean to you?

Beauty means a lot to me—it’s both my passion and my career.

Having great skin is really important for models. What are your top three tips for keeping skin flawless?

My three tips:

 1. Skincare is more important than makeup. Focus more on caring for your skin rather than covering it up.

 2. Cleanse your skin thoroughly every day, even if you’re not wearing makeup—and never skip moisturizing! Exfoliation and using the right acids in your skincare routine are also key.

 3. Vitamin C and Vitamin A (Retinol) are must-haves for glowing skin.

What was your career path into this job? Have you also worked outside the arts?

I have always been a performer, and my parents signed me up for modeling courses in Finland when I was 16.

I became a DJ as a challenge—people doubted that a model could actually DJ, so I wanted to prove them wrong. That’s how my career in music took off.

My father is a pilot, which inspired me to spread my own wings when I was younger. In my early twenties, I worked as a flight attendant for a few years.

Have you noticed any changes in the industry? If so, what?

When it comes to modeling, a big positive change is that models no longer have to be super thin. You can now work as a model regardless of your body type!

Age also doesn’t matter as much as it used to, which is a great shift.

Model: @suvipitkanen

Photographer: @_stan_paul_